Soft Power

Rise of India as a Global Soft Power

The rise of India as a global soft power

India is an enlightened nation with a vibrant soft power inheritance. The country is vividly conscious of the weight of its cultural engagement and requires putting in little more effort...

Women in Indian parliament

India’s parliament sees women leaders championing the politics of equality

The citizens of the Indian sub-continent saw a new dawn in 2019 when India had a 14% representation of women in Parliament, a welcome and much needed growth. The steady...

British-Indian philanthropist

The state of British-Indian philanthropy

If you are clued up on philanthropic giving, it’s safe to say you will have heard of IT billionaire Azim Premji. The tech mogul recently confirmed his place as one...

Dr Kamini Gupta Incredible India soft power event

India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story

India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...

Mira Kaushik OBE

India’s Soft Power – A long shot perspective

Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...

"You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty."

– Mahatma Gandhi