Soft Power
My Discovery of a ‘Victorian Sword’ in a Sleepy Hamlet of Jammu and its Connection to Gilgit’s History
Its monsoons and my ancestral mountains are overflowing with water. Green forests stare glaringly at the cloudy sky as I make my way riding pillion with my father to Rampur-Rasool,...
- Author Venus Upadhayaya
- Date September 19, 2022
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Is My Jammu Village Standing on a Civilisational Catchment?
People of the mountains in my region haven’t preserved history in the written form the way the modern world does. But somewhere embedded in the cultural beliefs there are things...
- Author Venus Upadhayaya
- Date August 14, 2022
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Small Piece of a Family’s History Could be Missing Chunk in Kashmir’s Puzzle
There was an ancient route from Kashmir to Haridwar traversing through the shivalik ranges of Jammu that brought traders, seekers and invaders to India. Haridwar is a pilgrimage town of...
- Author Venus Upadhayaya
- Date July 23, 2022
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Open letter to the Prime Minister regarding religious freedom in India
To: The honourable Prime Ministers of the UK and India We write to you today as members and representatives of Indian diaspora civil society organisations and, most importantly as British...
- Author Bridge India
- Date February 18, 2022
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The rise of India as a global soft power
India is an enlightened nation with a vibrant soft power inheritance. The country is vividly conscious of the weight of its cultural engagement and requires putting in little more effort...
- Author Preethi Amaresh
- Date August 6, 2021
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India’s parliament sees women leaders championing the politics of equality
The citizens of the Indian sub-continent saw a new dawn in 2019 when India had a 14% representation of women in Parliament, a welcome and much needed growth. The steady...
- Author Mayuri Purkayastha
- Date July 9, 2021
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The state of British-Indian philanthropy
If you are clued up on philanthropic giving, it’s safe to say you will have heard of IT billionaire Azim Premji. The tech mogul recently confirmed his place as one...
- Author David Stead
- Date May 13, 2019
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India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story
India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...
- Author Dr Kamini Gupta
- Date May 5, 2019
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India’s Soft Power – A long shot perspective
Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...
- Author Mira Kaushik OBE
- Date April 23, 2019
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