Soft Power

Dr Kamini Gupta Incredible India soft power event

India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story

India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...

Mira Kaushik OBE

India’s Soft Power – A long shot perspective

Ahead of Bridge India’s event on Brand India: The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...

"You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty."

– Mahatma Gandhi