Soft Power

India’s parliament sees women leaders championing the politics of equality

The citizens of the Indian sub-continent saw a new dawn in 2019 when India had a 14% representation of women in Parliament, a welcome and much needed growth. The steady...

Author Mayuri Purkayastha
Date July 9, 2021
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The state of British-Indian philanthropy

If you are clued up on philanthropic giving, it’s safe to say you will have heard of IT billionaire Azim Premji. The tech mogul recently confirmed his place as one...

Diaspora Soft Power

Author David Stead
Date May 13, 2019
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India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story

India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...

Culture Soft Power

Author Dr Kamini Gupta
Date May 5, 2019
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India’s Soft Power – A long shot perspective

Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...