soft power

Rise of India as a Global Soft Power

The rise of India as a global soft power

India is an enlightened nation with a vibrant soft power inheritance. The country is vividly conscious of the weight of its cultural engagement and requires putting in little more effort...

Dr Kamini Gupta Incredible India soft power event

India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story

India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...

Mira Kaushik OBE

India’s Soft Power – A long shot perspective

Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...

Soft Power Evolution-2019-03-07

Brand India: The Soft Power Evolution

Ahead of the event, some of our panelists wrote on their perspective of how India utilises its soft power: Mira Kaushik OBE:                 ...

  • Location Kings College London, Bush House, London WC2B 4BG
  • Date May 1, 2019
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Narendra Modi at Wembley Stadium

How progressive parties can better engage with India’s diaspora

Prime Minister Narendra Modi’s state visit to the US in June this year was a tour de force in strategic communications. On his last visit, 50,000 Indian diaspora came to...

Salil Shetty

Shetty has been a global leader in the fight for human rights for decades. Since 2018, he has been a Senior Fellow at Harvard University’s Carr Center for Human Rights...

Lockdown webinar series

Our COVID-19 webinar series

During the COVID-19 lockdown, Bridge India has hosted more than 20 webinars on Indian public policy, helping India-watchers better engage with India. (You will be able to all sessions on...

  • Location Webinars
  • Date February 18, 2021
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Sheikh Hasina and Narendra Modi

Sheikh Hasina’s hopeful India visit

Bangladesh Prime Minister Sheikh Hasina’s three-day official India visit is coming up from 5th September. Last time Hasina was in India was in 2019 three years ago, before the global...

The Wonder That’s Sanskrit

Is My Jammu Village Standing on a Civilisational Catchment?

People of the mountains in my region haven’t preserved history in the written form the way the modern world does. But somewhere embedded in the cultural beliefs there are things...

"You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty."

– Mahatma Gandhi