soft power

The rise of India as a global soft power

India is an enlightened nation with a vibrant soft power inheritance. The country is vividly conscious of the weight of its cultural engagement and requires putting in little more effort...

Soft Power

Author Preethi Amaresh
Date August 6, 2021
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India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story

India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...

Culture Soft Power

Author Dr Kamini Gupta
Date May 5, 2019
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India’s Soft Power – A long shot perspective

Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...

Culture Soft Power

Author Mira Kaushik OBE
Date April 23, 2019
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Brand India: The Soft Power Evolution

Ahead of the event, some of our panelists wrote on their perspective of how India utilises its soft power: Mira Kaushik OBE: ...

Location Kings College London, Bush House, London WC2B 4BG
Date May 1, 2019
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Business leaders, film stars and tech innovators meet at Ideas for India 2024

ACROSS ENGLAND, 6 July: India Week 2024 concluded with its centrepiece black-tie Celebration Dinner that brought together business leaders, film, music and TV stars, as well as tech and community...

Culture Economy India-UK Soft Power

Author Bridge India
Date July 14, 2024
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How progressive parties can better engage with India’s diaspora

Prime Minister Narendra Modi’s state visit to the US in June this year was a tour de force in strategic communications. On his last visit, 50,000 Indian diaspora came to...

Diaspora India-UK

Author Pratik Dattani
Date October 29, 2023
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Salil Shetty

Shetty has been a global leader in the fight for human rights for decades. Since 2018, he has been a Senior Fellow at Harvard University’s Carr Center for Human Rights...

Our COVID-19 webinar series

During the COVID-19 lockdown, Bridge India has hosted more than 20 webinars on Indian public policy, helping India-watchers better engage with India. (You will be able to all sessions on...

Location Webinars
Date February 18, 2021
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India’s China Challenge

On April 10, 2024, amid the high-pitch and polarising campaign for the upcoming national elections, Indian Prime Minister Narendra Modi gave a crucial interview with Newsweek. Generally, BJP election campaigns put a high...

China India

Author Dr. Abhinav Pandya
Date December 9, 2024
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