soft power

The rise of India as a global soft power

India is an enlightened nation with a vibrant soft power inheritance. The country is vividly conscious of the weight of its cultural engagement and requires putting in little more effort...

Soft Power

Author Preethi Amaresh
Date August 6, 2021
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India’s Soft Power: Empowering people to share their ‘Incredible Indian’ story

India’s soft power has increasingly enabled Indians to share their “Incredible India” and “Incredible Indian” stories. Does India do enough or is it underselling itself? This article follows on from...

Culture Soft Power

Author Dr Kamini Gupta
Date May 5, 2019
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India’s Soft Power – A long shot perspective

Ahead of Bridge India’s event on Brand India, The Soft Power Evolution in conjunction with King’s College London on 1 May 2019, panelist Mira Kaushik OBE shares her thoughts on...

Culture Soft Power

Author Mira Kaushik OBE
Date April 23, 2019
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Brand India: The Soft Power Evolution

Ahead of the event, some of our panelists wrote on their perspective of how India utilises its soft power: Mira Kaushik OBE: ...

Location Kings College London, Bush House, London WC2B 4BG
Date May 1, 2019
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Salil Shetty

Shetty has been a global leader in the fight for human rights for decades. Since 2018, he has been a Senior Fellow at Harvard University’s Carr Center for Human Rights...

Our COVID-19 webinar series

During the COVID-19 lockdown, Bridge India has hosted more than 20 webinars on Indian public policy, helping India-watchers better engage with India. (You will be able to all sessions on...

Location Webinars
Date February 18, 2021
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Is My Jammu Village Standing on a Civilisational Catchment?

People of the mountains in my region haven’t preserved history in the written form the way the modern world does. But somewhere embedded in the cultural beliefs there are things...

China Culture Soft Power

Author Venus Upadhayaya
Date August 14, 2022
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Small Piece of a Family’s History Could be Missing Chunk in Kashmir’s Puzzle

There was an ancient route from Kashmir to Haridwar traversing through the shivalik ranges of Jammu that brought traders, seekers and invaders to India. Haridwar is a pilgrimage town of...

China Culture Soft Power

Author Venus Upadhayaya
Date July 23, 2022
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Webinar series: India’s foreign policy perspectives

2020 is a pivotal year for India-China relations, with the pandemic and border issues are catalysts for change. Likewise, will the pandemic, Brexit and the upcoming US Elections change global...

Location Zoom webinar
Date February 22, 2021
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